ASML persuades from home

ASML is one of the world’s leading manufacturers of chip-making equipment. The company manufactures machines for the production of integrated circuits and employs approximately 25.000 people.

Due to COVID-19 a lot of employees are working from home. But how can you present persuasively behind your screen? ASML employees are involved in numerous online meetings where they need to present their story persuasively. Not an easy task given the fact that the audience can tune out at any given moment. That is why ASML asked Debat.NL the following question: what does online charisma look like?

ASML learn the art of persuasion skills step by step. By integrating the training with their daily practice employees were able to apply the new learning to their own case immediately. How do you kick-off an online presentation? What does interaction look like? And how do you keep the audience engaged till the very last moment. These questions were the core of a tailormade training program. At the end of the digital training all employees applied the finding to their own case immediately and sent their presentation via the Debat.NL SkillsTracker to a professional coach. They all received tailormade feedback. By combining a digital training with the Debat.NL SkillsTracker ASML was able to significantly increase engagement and participants felt a clear boost in their online charisma and are able to keep their audience of 123 nationalities engaged till the last moment. Debat.NL takes pride in helping ASML employees to increase their power of persuasion